App developers are increasingly being criticized for keeping people tied to their apps for too long. In a new study, researchers Christina Timko and Maja Adena (WZB) empirically investigated whether the app producers' goal of increasing user retention is compatible with greater transparency and user choice. To this end, they conducted an experiment: in a field setting, 141 students used a news app developed specifically for this experiment with news content from Germany. The result: behavioral design can keep people using apps for longer. However, if they receive transparent information and choice, they use the app for shorter periods of time and feel more autonomous. |